Why does everybody use an eBay store to help increase their feedback when they first start out? Because with an eBay store you can create a listing that sells for $0.01 that allows you to sell multiple items from one listing. Without an eBay store, you can only list items with a starting bid of $0.99 that show multiple items for sale. The problem with listing items for $0.99 is that nobody is going to see them when they sort by lowest price first.